Keep their wording
Select the 10 most common questions from inquiries, sales, and support records, preserving how customers ask them.
GEO / Generative engine optimization
Be part of
the answer.
Start by checking whether your website answers the questions customers actually ask. We keep their wording, review each answer, clarify scope and facts, then track how your brand appears in AI search.
Customer questions → Website answers → Supporting evidence
From real questions to clear answers
Drag to explore · Switch between questions, answers, and sources
Check the website for a direct answer, clear scope, and consistent facts.
From questions to answers
Ten real questions.
A clearer view of the gaps.
First, check whether your website can answer customers directly. Clarify the answers and their evidence, then use the same questions to observe changes in AI search.
Find each answer
Match every question to a website page. Record missing answers, unclear statements, and unsupported claims.
Align the facts
Check company identity, product names, and service scope so different pages provide consistent, verifiable information.
Our content approach
What makes an answer
well supported?
Start with a specific question and identify missing scope, facts, and evidence. These hypothetical scenarios show how to fill the gaps.
Method example · Not a real AI output
The customer’s question
Can this help desk run in a private cloud and connect to single sign-on?
Illustrative answerWith an answer and evidence · Example
The example product supports private-cloud deployment and SAML sign-in. Its documents explain eligible versions, plans, and implementation requirements.
Example page types / 1
Deployment guide
Private-cloud environments and requirements
What we do
Every question leads
to specific work.
We turn customer questions into page updates, supporting evidence, technical fixes, and repeatable review records.
Customer questions and website review
Collect the 10 most common real questions, keep their wording, and check each against a clear, verifiable website answer.
- 10 customer questions in their own words
- Questions matched to website pages
- Missing, unclear, and unsupported answers
Answers and brand facts
Clarify company identity, products, and service scope. Add the facts and evidence customers need to decide.
- Company, product, and service fact check
- Priority answers and scope descriptions
- Sources, reviewers, and update records
Page readability and technical fixes
Make answers clear on the page, then check crawling, indexing, and consistency with structured data.
- Crawl, rendering, and index issues
- Internal link and canonical fixes
- Visible content and markup checks
Repeat checks and follow-up work
Use the same customer questions to review website and AI search answers, record changes, and plan the next improvements.
- Review records with dates and platforms
- Accuracy, citation, and referral observations
- Content tasks, owners, and priorities
Working together
Answer the customer’s questions.
One by one.
- 01
Collect the original questions
Review inquiries, sales, and support records with your team. Select the 10 most common questions and keep their wording.
Output: 10 real customer questions - 02
Check each against the website
Find the page and evidence for each answer. Flag missing responses, unclear scope, and inconsistent information.
Output: questions, pages, and gaps - 03
Clarify scope and facts
Verify company identity, products, and service scope. Add conditions and evidence to unclear answers, then update the pages.
Output: page updates and verified facts - 04
Repeat the original questions
Recheck website answers and record AI descriptions, citations, and referrals to decide what needs attention next.
Output: review records and next tasks
Measuring progress
Check the answers first. Then track the change.
Use the same customer questions to review website answers, AI search appearances, and actual visits separately.
Can the website answer directly?
Check each answer for clear wording, complete scope, and evidence for key facts.
Does AI describe it accurately?
Record the date, platform, and original question to track changes in brand descriptions and cited pages.
What do visitors do next?
Review available referral, inquiry, and signup records to understand actual website activity.
AI answers vary by time and context. Samples do not represent every user, and some visits cannot be attributed. Reports keep the original questions, dates, and platforms for comparison.
Common questions
A few things to know before we begin.
How does GEO relate to SEO?
GEO builds on SEO with assessment of how brands appear in generated answers. Google AI Overviews and AI Mode use existing SEO requirements, with no special AI files or dedicated schema required.
Can you guarantee AI citations, rankings, or sales?
No. Platforms decide what they crawl, index, rank, and cite. Sales also depend on your offer, pricing, and customer needs. We commit to the agreed reviews, content fixes, and repeat checks, with a record of the work.
Can we start if AI does not cite our brand yet?
Yes. Existing citations are not a prerequisite. Start with customers’ 10 most common questions and check whether the website answers them clearly with verifiable information. Clarify scope, facts, and evidence before assessing performance.
How soon will we see a change?
It depends on the current site, the work involved, and how quickly platforms recrawl and process changes. We agree on delivery and review schedules, then assess the evidence without promising a result date.
Start with your brand
When customers ask AI,
what should they learn about you?
Bring your website and recent customer questions. We will look at what you already answer clearly and what still needs work.